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Business plan of an organization providing education through culture
 Podivinská, Michaela ; Riedlbauch, Václav (advisor) ; Boukal, Petr (referee)
Theoretical part of this master thesis describes the structure of musical education system, importance of music in education, opportunities for organization based in the field of education through culture, and the main parts of a successful business plan. In practical part of this thesis the author proposes a model of organization providing educational music shows for children in nursery schools. This part of the work includes a marketing analysis for the model organization as well as marketing and financial plan. The final part describes conditions under which the model organization would function successfully.
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